A few years ago, A R Rahman was appointed as the United Nations' ambassador to spread awareness about the Millennium Development Goals. Thus the idea of an anthem to promote the message took shape. Rahman then teamed up with his singer friend Blaaze to develop the anthem and thus was born ' Pray For Me Brother'. As they worked on the song, Rahman realised that ' Pray For Me Brother' could play a much larger role, one that could spread the message of peace, love, brotherhood, caring & humanity and alleviate suffering & poverty.

This also inspired Rahman to initiate the A R Rahman Foundation.